A moment’s insight is sometimes worth a life’s experience – Oliver Wendell Holmes
In business, especially in financial services, coaching is a relatively new term. But, it describes a practice that has been in existence for decades: providing someone with guidance, feedback and direction.
You hire a coach if you are looking to achieve more than you could on your efforts alone; if you are looking to increase your effectiveness and productivity; if you are seeking a fresh perspective and willing to grant someone permission to help you grow.
Sterling specializes in two types of coaching: financial and entrepreneurial. With both:
- The emphasis is on you—you set the goals for the coaching engagement.
- We honor you as the “expert” regarding the affairs of your life and/or business.
- We use a structured process that is tailored to your needs and working style.
- We work as your strategic partner. Our job is to ask questions, listen, observe, challenge your current perspectives, help you implement solutions, hold you accountable for desired outcomes and support and encourage you as you move from where you are to where you want to be.
- We begin right where you are—wherever that may be.




